No Time Zones - No Geographical Borders - Just your desktop.
Internet time is a standard created by Swatch.
How long is a Swatch .beat? In short, we have divided up the virtual and real day into 1000 ".beats". One Swatch beat is the equivalent of 1 minute 26.4 seconds. That means that 12 noon in the old time system is the equivalent.
Okay, so how can a surfer in New York, or a Passenger on a transatlantic Flight know when it is in Central Europe for example? How can the New York surfer make a date for a Chat with his cyber friend in Rome? Easy, Internet Time is the same all over the world.
How is this possible? We are not just creating a new way of measuring time, we are also creating a new MERIDIAN in Biel, Switzerland, home of Swatch.
Biel MeanTime (BMT) is the universal reference for Internet Time. A day in Internet Time begins at midnight BMT. The meridian is marked for all to see on the of the Swatch International Headquarters on Jakob-Staempfli Street, Biel, Switzerland. So, it is the same time all over the world, be it night or day, the era of time zones has disappeared.